Creative Direction & Concept Development, Campaign & Content Production, Brand Expansion & Strategy Planning, Talent Direction & Casting, Product Design & Graphic Design, Storytelling & Post-Production Direction, Execution & Final Delivery, Supervision & Management of the Campaign.
VICIO X UNVRS
When VICIO, Barcelona’s boldest fast-food brand, entered Ibiza’s most exclusive club, UNVRS, the challenge was clear.
Elevate fast food to match the luxury and exclusivity of this new VIP experience.
The result?
Fries with Caviar.
This new drop celebrates a fusion of both brands, blending UNVRS’s luxurious caviar with VICIO’s signature fries.
The collaboration unites elegance and provocation, simplicity and class, while preserving the essence of each brand.
VICIO meets UNVRS. Fast food meets fine dining. A new era begins.
Silverware Fast Food.
SILVERWARE FAST FOOD.
To launch this exclusive combo, we crafted three custom elements:
A silver spoon with VICIO’s "V," doubling as a caviar opener.
A black-and-silver caviar tin, blending both brands’ aesthetics.
A sleek silver fries box, elevating VICIO’s essence.
The campaign embraced playful irreverence, with copy like:
This is an ad. This could be a perfume ad. Look. Here’s the product.
Two videos followed - one highlighting the product,
the other telling a love story between a man and woman, symbolizing the passionate union of caviar and fries.
VICIO meets UNVRS. Fast food meets fine dining. Indulgence. Desire. A new era begins.
INTRODUCING THE NEW COMBO.
LET DESIRE WIN.
BEHIND THE SCENES.
