Art Direction & Concept Development, Campaign & Content Production, Talent Sourcing & Direction, Location Scouting & Set Design, Creative Supervision & Execution, Post-Production & Brand Alignment, and Strategy & Brand Communication.
LIFESTYLE TWO JEYS
A lifestyle built on freedom, authenticity, and the raw energy of youth.
For this campaign, the goal was to create visuals and content that captured the brand’s rebellious essence while staying true to its identity.
Showcasing the new jewelry line in a natural and effortless way.
TWO JEYS ISN’T JUST A BRAND,
IT’S A MOVEMENT.
SIN PERMISO,
NI PERDÓN.
A space where elegance collides with chaos, and rules don’t apply. Here, adulthood isn’t playing it safe - it’s pushing limits with style.
TWO JEYS is for those who defy definition, who stay true to themselves.
Each piece blends bold sophistication with raw edge - effortless, rebellious, and unforgettable.
VISUAL IDENTITY
TWO JEYS is for rule-breakers.
Unfiltered, raw, and effortlessly bold; each piece is a symbol of freedom, rebellion, and undeniable cool.
Freedom – No limits, no boundaries, just raw energy. Authenticity – Real moments, unfiltered and unrestrained. Trashy Aesthetic – Messy, bold, and unapologetically stylish. Youth Pop Error – Vibrant, imperfect, and effortlessly cool.
CONCEPT OF THE CAMPAIGN
Three friends take on the city, no permission needed, no apologies given.
They roam the streets, live by impulse, and embrace the unexpected,
showcasing the new jewelry line in a way that feels natural,
unposed, and effortlessly part of their lifestyle.
The city is their playground, and their jewelry is a reflection of who they are.
This is not just a campaign;
It’s an attitude, a lifestyle.
TWO JEYS. Wear the freedom. Live the rebellion.
BEHIND THE SCENES
Unapologetically You - Two Jeys.
